Standard Chartered Mobile Banking 2.0
Prompt
While the previous SC Mobile works fine and fulfils the banking necessities, its function still can be enhanced. Our team’s task was to improve the app so it drive customers to use the app more.
We kickstarted the project by doing guerilla research on the usage of online banking. We went to couple of physical branch and ask customers who are around with a short survey about their day to day banking activities and needs.
App Usage
40%
Never Installed SC Mobile App
20%
Use 1 - 3 times per week
11%
Installed but do not use the app at all
Most Used Features
64%
View Account Balances
55%
View Credit Card Balances
47%
Card Usage Management
36%
Online Applications
User flow
From the findings, we found that the most important thing for users is to check their account activity and balances. Our goal is try to create a couple of features that allow customer to do “banking at a glance” with the new SC Mobile App.
Prototypes
As the lead designer for this project, I have created a bunch of design iterations of the landing screen design itself. The challenge is to let users access the new pre-login features as seamless as possible and the amount of information delivered must be precise.
Final Design
Welcome Screen
The new widgets contain the pre-login feature like seeing balances and transaction history at a glance. Not to forget the stunning background video that customisable for each market.
Push Notifications
Another interesting feature is push notification or what it's simply called Inbox. Customers can now opt to get their banking notifications to the app straight away.
Learnings
