"Momentum" is the third chapter of SLA's ongoing vision, which is to optimise State Land for the benefits of the country.
Responsibilities
For this project, I was the main designer for both its print and digital version of the report. While doing the design, I'm also involved in managing and directing the photoshoots which is used throughout the project.
Design
Since it was related to last year's design concept, my idea is to create more impact to this last series story. The story main highlight is the excellent progress that the client produced through the year. My idea was to tell story in the bold and beautiful way, which consist of introducing vibrant color and animations for the digital version.
Similar to the design style, the direction I took for the photography was leaning more towards candid and action shots, which you can see in one of the examples below.
