"The annual report became the testing ground of the new brand identity the company had developed."
New Branding
In 2013, MultiBintang was developing their new brand to reflect the new look of the Company, since Heineken International B.V. acquired their majority of shares. At the right time, the annual report become the testing ground of the new brand identity the company had developed. The project gave more excitement since we are allowed to explore more possibilities to design the book.
In this project, I was responsible in art directing the style, photography and managing its client throughout the project.
Concepts
The new and exciting identity has more vibrancy than the older one, which more focus on the corporate red. The new identity gives more freedom to explore more vibrant image as it reflected on the overall look and feel of the book. The style of photography also mainly affected by the new branding, it's more colorful, happy and in a way, candid.
Primary Colours
Typography